Did you know that 70% of family businesses fail to make it to the next generation. The publicists at the Pinkston Group note, “Through growing up as daughter to a Sheraton Hotels co-founder, and then going on to marry Frank Perdue of Perdue Chicken, Mitzi Perdue has gained a plethora of knowledge on how to prevent family business conflicts. In her recent piece, Mitzi shares the family secrets on how they prepared for and prevented feuds that could destroy a company.” Mitzi Perdue has now written a new book called, How To Make Your Family Business Last: Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. Mitzi Perdue joints Jerry Newcombe on Vocal Point to discuss family businesses—but also strengthening families in general and why it matters. www.mitziperdue.com

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